Hey friends π
I’m James. A coach, scientist, and entrepreneur.
My mission is to help humans own their health, wealth, performance, and happiness so they can live the highest quality life possible.
Over at Living Limitless – my weekly newsletter – I share actionable tips and best practices to help you own your health, wealth, performance, and happiness. Sign up below to join a growing community of more than 10,000 friendly readers (and get a free π).



If this is your first time here, you may have no idea who I am, so allow me to introduce myself real quick:
- Iβm a former D1 athlete turned human performance specialist. Over the past 10 years, I’ve helped professional athletes, collegiate athletes, Navy SEALS, a BJJ world champion, CrossFiters, strongmen, powerlifters, bodybuilders, doctors, lawyers, accountants, CEOs, and just about everything in between.
- Iβve been featured in Menβs Health, Livestrong, Muscle and Strength, The Journal of Physiology, The Journal of Applied Physiology, and The FASEB Journal.
- Iβve consulted with special operations groups (like the SEALS) and professional sports teams (like the Washington Wizards).
- I (and my amazing team π) grew Rebel Performance, my training and nutrition coaching company, to multi-six figures in 2 years (read upate here)
- I have 11 academic publications to my name and spent 2.5 years working on a Ph.D. in Nutrition and Integrative Physiology before walking away because I realized I can have a greater impact coaching than I can writing grants.
I donβt say these things to blow smoke up my own ass.
I say them because I want to be as real with you as I possibly can, and hopefully, build some trust, so you know Iβm not some random bloke on the internet π
My Projects (if you’re interested…)
ποΈ Living limitless – this is my free newsletter where I write about health, wealth, performance, and happiness to help you live the highest quality life possible.
π¦ The silverback training project – this is an exclusive 16-week training and nutrition coaching program for men that want to look better, feel better and perform better than ever before.
π€ The wealthy fit pro – this is an exclusive 6-week coaching program for fitness professionals that want to get more clients and make an extra $1000-5000 per month online.
ποΈ Principles of strength and conditioning course – this is where I show you how to empower your own performance by teaching you to write training programs that get record results in record time for your physique, health, and performance.
π¨ The oxygen course – this is a course for those brave souls that want to dive into the weeds and learn graduate-level respiratory, cardiovascular, and muscular physiology without the graduate school price tag.